Jul 24

Nor1’s PRiME Decision Platform with Real-Time Merchandising Banners Driving Double-Digit Conversion Rate For Hotels

Data-driven merchandising banners reflect true inventory through integration and trigger guests to respond to highly relevant and timely offers

Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology, today announces the launch of game-changing merchandising features to their flagship product, eStandby®. These inventory-based guest communications trigger bookings and upsell, and have driven conversion rates above 25%, creating significant increases in revenues direct to properties.

“Today’s guests demand and deserve absolute transparency in the booking process,” says Jason G. Bryant, Nor1’s Founder and CEO. “Accuracy and useful information are key. Our technology is different than anything else on the market because it reflects actual real-time inventory through our two-way integration. We serve up relevant data-driven offers based on a micro-segmented machine learning approach, as well as highlight what is in high-demand by others to prompt guests to make quicker and more confident buying decisions. Even without integration, we still know how many guests have requested an offer, or which offer is most likely to convert based on what similar guests have requested, or what hotels have awarded most.”

Powered by machine learning, eStandby® and its confirmed upsell sister product eXpress Upgrade, enable hotels to maximize revenue and drive real operational efficiencies to generate the highest ROI on upselling technology in the industry. The new merchandising banner features are designed to inspire guests to convert based on influential buying triggers such as scarcity of product, popular demand, or customized offers. Hotels using the new banners have already seen a significant increase in the number of guests requesting upgrades, along with a boost in the average value of each upgrade requested. The merchandising banners have also driven higher overall revenue and created a more personalized guest experience. 

Jason adds, “By leveraging some of the top-performing merchandising and recommendation mechanisms that travelers see and respond to on booking sites like Expedia, our latest enhancements level the playing field for hoteliers in their competition with third parties.”

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About Nor1, Inc.

Nor1 is the leader in hospitality upgrade, upsell, and merchandising technology. Headquartered in Silicon Valley with offices across the world, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for Hilton, IHG, Radisson Hospitality, AccorHotels, Wyndham Hotels & Resorts, and other global and independent hotels and resorts.

Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, eReach™, and eDirect™ to recommend the most relevant upgrade to the right guest at the right time for the most optimal price.

Investors include Concur Technologies, Goldman Sachs, and Accel Partners.

For more information, please visit