Jul 17

Nor1 Selects Puzzle Partner as Strategic Content Partner and PR Agency of Record

B2B technology marketing agency to showcase Nor1 brand story and increase awareness of one of the industry’s most innovative technology companies

Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology is proud to announce that they have selected Puzzle Partner, the most trusted B2B travel and hospitality technology marketing agency as their strategic content partner and PR Agency of Record (AOR).

Pairing a surging, innovative company like Nor1 with a full-service PR agency fluent in the industry like Puzzle Partner, is a surefire way to stand out in a crowded and competitive market. Leveraging its strong relationships and experience in travel, technology, hospitality and business, Puzzle Partner is well-equipped to drive growth for Nor1 through integrated content development, messaging, branding, and public relations. With their domain expertise, industry contacts, and hands-on approach, Puzzle Partner will focus on elevating brand recognition and awareness of Nor1’s game-changing solutions.

“To say that Puzzle Partner understands the hospitality technology market is an understatement,” says Jason Bryant, Nor1’s Founder and CEO. “Knowing what hoteliers and guests want is critical to our success, as is making sure our message of generating hotel profitability and guest satisfaction reaches the marketplace. Puzzle Partner is the ideal fit because they are just the right size, they’re sharp from a communications point of view, and they are deeply embedded in our industry. We are confident they can support our goals during this critical time in our company’s evolution.”

Headquartered in Silicon Valley, Nor1 was founded in 2004 to provide hoteliers with upselling technology, giving them real-time, data-driven, personalized pricing, and merchandising solutions at every stage of a guest’s journey. Their team is leading the industry in innovations with its real-time decisioning engine that applies machine learning and AI, with solutions engineered to maximize revenues for the world’s leading hospitality companies. Their suite of products includes the patented real-time decisions intelligence engine, PRiME®, which powers the signature eStandby Upgrade® platform, as well as eDirect, eReach™, CheckIn Merchandising™, eXpress Upgrade™.

“Earning Nor1’s trust reinforces that Puzzle Partner has solidified itself as the premier hospitality and travel technology agency,” said Alan Young, Co-Founder of Puzzle Partner. “We understand the intricacies of this market’s B2B sales cycle, and our team is uniquely qualified to help our clients engage their target audience to build trust and credibility. We feel privileged to work with Jason and his team and look forward to fostering a long-standing relationship with this visionary company.”

Puzzle Partner’s marketing strategies can decrease product time to market or overall sales cycle time, which increases profits and brand credibility. This announcement comes on the heels of several other new businesses wins for Puzzle Partner, who continues to expand its roster of top-tier clients from across the globe, which include DataArt, Concilio Labs, StayNTouch, Plum, IDS Next, Rainmaker, iVvy, React Mobile, and Runtriz.

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About Nor1, Inc.

Nor1 is the leader in hospitality upgrade, up-sell, and merchandising technology. Headquartered in Silicon Valley with offices across the world, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts.

Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, eReach™, and eDirect™ to recommend the most relevant upgrade to the right guest at the right time for the most optimal price.

Investors include Concur Technologies, Goldman Sachs, and Accel Partners.

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About Puzzle Partner

Puzzle Partner Ltd. is a boutique marketing agency focused exclusively on complex B2B initiatives for the travel and hospitality technology industry. We are experts at combining strategy and tactical execution in a way that doesn’t just maximize a company’s potential; it redefines it. By delivering persuasive marketing content, services and public relations – rooted in the skills of our team and tested through real-world experience – we help our clients gain visibility, raise their profile and ultimately increase their sales revenues. To learn more visit ​​.